Tyla

Tyla’s music pushes boundaries. Infused with her vibrant personality, her songs offer an innovative take on pop and R&B, shimmering with the euphoria of South African amapiano, and an otherworldly approach to production that makes every track feel like something totally new. Tyla’s emotionally rich music began when she was just 12, penning songs in her diary, which led to writing and singing more seriously as a high schooler. Ever since, she’s been guided by her intuition, which has her primed to build out her fan base and maximize her reach. She’s focused on the year ahead, performing and crafting her debut studio album, with the same intention from when she began. During 2023, she vaulted to the forefront of popular culture on her own terms. Her single “Water” shot up Billboard charts, earning Tyla her first Top 10 record on the Billboard Hot 100, her first GRAMMY nomination, and her first #1 on Billboard’s U.S. Afrobeats Songs Chart. This all followed the viral “Water Challenge,” which has been viewed 9.6 billion times and counting. Tyla delivered a powerhouse performance of the song on ‘The Tonight Show Starring Jimmy Fallon,’ while she earned critical acclaim from Billboard, Cosmopolitan, i-D Magazine, Insider, Office, Rolling Stone, UPROXX, and more. It’s just the beginning. Signed to Epic Records through a joint venture with Johannesburg/New York-based Fax Records, and co-managed by We Make Music and Africa Creative Agency, Tyla is poised to achieve international dominance with style, soul, and spirit. TYLA, the debut album arrives spring 2024.